SOCIAL MEDIA NETWORK CONTRIBUTION TO THE DEVELOPMENT OF HOSPITALITY INDUSTRY
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
STATEMENT OF RESEARCH PROBLEM
The hospitality industry tends to be very customer-centric and also one that prides itself by reaching out to its guests and providing a personalized experience. In traditional marketing, our lives are saturated by print media, radio and television. The downside of traditional marketing is the high cost and it is a one-way communication. Social media encourages customer engagement, and it being on Web 2.0, promotes two-way traffic. It allows for a faster response and a low cost investment than is typically achieved with traditional marketing.
1.3 OBJECTIVES OF THE STUDY
The objective of this study is to evaluate the impact of social media networks in the hospitality industry. Social media is relatively young and the objective for corporations to invest and participate in social media platform is to offer an alternative mode of communication and also it helps to cultivate long term relationships with their guests; Such as promotional campaigns and new information can be pushed through social media channels.
Also, to give a descriptive overview of the state of social media in the hospitality industry.
1.4 SIGNIFICANCE OF THE STUDY
Currently the hype surrounding social media strategies for marketing is on the increase, but hotel industry is still trying to cope and see the advantage from the latest trends on the internet. Social media such as Facebook and Twitter is growing daily. Challenges faced by hotels is the ‘how to’ engage the consumers and to lead them towards becoming a guest or share their experience for the hotel within their virtual network. For the past decades, the Internet has gradually changed to a stage where the search engines takes control of website traffic .Therefore, businesses that jumped onto the social media wagon earlier see the pay off , as they have established their relationships and viral networks (Walsh, 2010).
The research conducted in this manuscript will attempt to give an insight to the hospitality industry on the effects of social media, furthermore to establish if social media is effective and recommended, and if so, provide an insight and proposition for adopting social media as a platform for marketing purpose
Related Project Materials
THE EFFECT OF MARKETING IN THE UPLIFTMENT OF TOURISM (A CASE STUDY OF ENUGU STATE)
ABSTRACT
The study was on the impact of marketing in the development of tourism in Enugu state.
...THE EXTENT OF LIABILITY OF BANKS FOR E-BANKING FRAUD
Background to the study
With the global use of progressively more sophisticated internet and informatio...
PERCEPTION AND CARE OF THE AGED AMONG THE ADOLESCENTS IN EBONYI STATE: A STUDY OF IKWO LOCAL GOVERNMENT AREA.
Background to the Study
Aging is both a ‘natural’ and ‘universal’ process; but growing ol...
AN ASSESSMENT OF PRINCIPAL’S GENDER AND TEACHERS’ WORK BEHAVIOURS IN POST-PRIMARY SCHOOLS IN EDO STATE
INTRODUCTION
BACKGROUND OF THE STUDY
The fundamental object...
CRITICAL EVALUATION OF SOSPOLY ON LINE REGISTRATION A STUDENT USER PERCEPTION
ABSTRACT
This study examined critically evaluate student’s perception on online registration in Sokoto State Unive...
AN EVALUATION OF ACCOUNTING AND ITS PROBLEMS IN SMALL AND MEDIUM SIZE INDUSTRIES
BACKGROUND OF THE STUDY
The interdependence of businesses is a core element of modern economic life. No...
IMPACT OF BUDGETING AND BUDGETARY CONTROL ON THE PROFITABILITY OF SMES
BACKGROUND OF STUDY
Wants are numerous while resources are limited but there is every tendency...
AN ASSESSMENT OF THE THE PRESENT JUDICIARY SYSTEM OF NIGERIA IN DECIDING ELECTION CASES
Background of the study
The judiciary, among these organs, is an indispensable organ that balances the...
AN APPRAISAL OF THE ROLE OF ECOWAS COURT OF JUSTICE IN THE PROTECTION OF HUMAN RIGHTS UNDER THE ECOWAS TREATY
ABSTRACT
This study examined the role of the ECOWAS Community Court of Justice (ECCJ) in the protection of human rights in the West Afric...
THE ROLE OF PROJECT MANAGEMENT SKILLS IN ADMINISTRATIVE TASKS
THE ROLE OF PROJECT MANAGEMENT SKILLS IN ADMINISTRATIVE TASKS
Abstract: The objective...
